As the Stanley Cup Playoffs progress, the intensity rises. This often leads to more physical play, thus an increase of hits. Hockey traditionalists, including players and coaches, have often pointed to increased hits as a part of playoff hockey. Some teams have altered their strategy to embody a more physical style, simply because it is the playoffs.
The impact of hitting has been explored before during the 2014-15 season, the 2015 playoffs (both by Garret Hohl), and the 2016 playoffs (by @yolo_pinyato). However, none found a decisive correlating success to hits.